AdBlock Plus, which according to Eyeo has been downloaded over 250 million times and has over 50 million active users, also offers an option to whitelist sites its users want to support. The company provides a list of instructions for different platform opt-outs. The company has acknowledged that it did this mainly to meet the wishes of Web masters who complained about revenue losses due to the use of AdBlock Plus.īut users who do not want to see any ads at all can turn off the whitelist feature and block all ads, any time they want. That’s when it started to put what it considers nonintrusive, static ads with no animation or sound on a “whitelist,” allowing them to pass through AdBlock Plus’ blocking feature. The company says it’s been talking about whitelisting what it calls “acceptable ads” since it began doing so at the end of 2011.
#How to whitelist a website with adblock software#
However, an Eyeo spokesman said Tuesday the company has been open about the fact that companies pay to be on the whitelist, and maintains that overall, the software helps make online ads less irritating. In response, users have blasted the company and have vented frustration with the software on social media and elsewhere.
Eyeo, the maker of the AdBlock Plus browser extension, is being roasted for accepting money to “whitelist” some ads, letting them pass through the software’s filter mechanism-but there’s an easy way to tweak it to block all ads.Įyeo is dealing with the aftermath of an article by the Financial Times, which reported this weekend that not only Google, but also Microsoft, Amazon and advertising network Taboola are among the companies paying to stop having their ads their ads blocked.
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